There have been quite a bit of shuffling at DC of late. A few months ago, DC Comics announced another re-launch with DC Rebirth. This seems to be in response to slipping sales and low interest in their events and characters. Now, just a few days ago, DC has revealed a new logo to emphasis their new direction and focus. Yes, changes are abound at DC. But will they translate into success. Will, it’s time to consider these recent moves by DC, consider their purported new focus, and speculate if it will translate to success.
Part 2: DC’s New Logo
This past Tuesday May 17th, DC unveiled its new logo. This announcement comes at the heels of what seems to be a turning point for DC Entertainment. Not only is the company dealing with a new comic event that is intended to revitalize their comic line, the company is still dealing with the fallout of Batman v. Superman. The past few years have undoubtedly been a tumultuous time for DC and a frustrating period for hardcore fans. Yet Rebirth seems to offer optimism for fans of DC. This new logo hopefully emphasizes this point.
DC unveiled their new logo about a week before the titles of DC Rebirth hit local comicbook stores nationwide. Of course this was to build hype for this new event. But what does this logo say about DC and its purported new direction? Well, this logo appears to be in line with statement made by top executives, a return to familiarity. This new logo is very similar to older logos from the past. While the design is very similar, it is still unique. This is yet another sign that maybe DC means what they say with returning to the core of what their universe was.
“To me, Rebirth and the new DC logo are built on what’s come before while looking to what will come tomorrow.”
-Geoff Johns, DC Entertainment Announcement, May 17, 2016
Hardcore DC fans everywhere have to be pleased with this new logo. There is a sense of tradition with it. Hopefully DC is sincere with all the talk about returning to the basics of what the DC Universe was. If this new logo is any indication, DC is starting to look very familiar. Now, hopefully they can back that up in their stories and characters. Things at DC are looking old, and that’s a good thing.